Contact details, shipping and billing details, order history, support messages, and newsletter signup data when submitted by the customer.

Axis does not store card numbers. Payment details are processed by the secure payment provider connected at checkout.

Axis uses Google Ads and the Pinterest Tag to understand site visits and measure advertising performance. Google Ads purchase measurement is sent only after payment is verified and includes a transaction reference, order value, and currency. The current integrations do not send names, email addresses, phone numbers, payment details, or addresses through Google Ads Enhanced Conversions or Pinterest Enhanced Match.

Axis may use PostHog to measure page visits, time spent, active time, scroll depth, navigation paths, product and checkout interactions, and application errors. If masked session replay is enabled, it is disabled on checkout, account, and order pages, and the support panel is excluded. PostHog may use the network IP address to derive an approximate country, state, and city; the Axis operations dashboard does not display the raw IP address. Axis does not intentionally send names, email addresses, phone numbers, payment details, addresses, or support messages to PostHog.

Newsletter signup is optional. Marketing emails include preference language, and support emails are sent when customers submit forms or order-related requests.